In this video Matt Lloyd explains what a million dollar sales funnel looks like.
As you’ll hear him candidly say, a good sales funnel should ideally have more offers / products than your best customers can buy.
Most marketers drastically underestimate how much people will spend with them, IF the value is there, and IF they are making additional offers.
Now of course, no customer will keep coming back to you for more (especially when we’re talking about transactions in the thousands of dollars and beyond) if they didn’t get value on your first products.
So you need to make sure they are having a really good experience on your front end products (and all products for that matter), for them to feel comfortable taking things to the next level.
When I look around at other marketers in the home business industry, I cannot help but feel bad for them with how much potential revenue they are leaving on the table, because they don’t have a good back end process in place.
Most are making less than a third of what they should be making!
And a lot of their customers WANT them to sell them more valuable programs as well.
If you think you might be one of these marketers, you’ve got 2 choices:
1.) Go build a good, solid back end.
2.) Leverage someone elses – like MOBEs.
In my biased opinion, MOBE has the best back end sales process in our industry. You can add it into your product mix by starting HERE